The term Decision Engine Optimization and DEO is being thrown around here or there nowadays, making it useful to the world for me to explain what this DEO stuff really means.

In a nut shell, Bing.com (the Bing search engine by Microsoft) markets the slogan “Decision Engine” aggressively through TV, web, and print advertising. The phrase represents Bing’s attempt to tap into localized search to provide better results.

For example, type in Kalamazoo, Michigan into Bing. You will see that based on local search, Bing is going to show the highest ranking local shops and services that offer the most likely products you’d be interested in.

In this case, Bing will show 5 or so themed categories of a few links to choose from. One theme is usually Real Estate, since people often research a city online before they relocate or buy a house, etc. Another theme is Hotels, since many passer-by visitors to a city need a couple hotels to choose from.

Decision Engine Optimization, much like SEO for search engines, is the process of positively impacting the rankings of a website for Bing search phrases that activate the “Decision Engine” part of Bing. In the example above, DEO could involve getting a Kalamazoo Real Estate Broker’s website to rank top 3 when someone type’s Kalamazoo, Michigan into Bing.

DEO and Bing SEO are still considered separate fields of expertise, however it remains to be seen if Decision Engine Optimization will eventually become a default part of Bing Search Engine Optimization.

This entry was posted on October 21, 2010 at 8:21 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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