Bing using keyword search redirects against SEO

Bing is really starting to take a dump on the webmaster world in terms of search engine rankings and SEO. I thought it was pretty bad that they’re practicing link-swapping with partners like Google was accused of recently, which is being investigated by the FTC still.

The latest Bing BS evolves around keyword search redirects that trump a search phrase in Bing and send you to a completely different search phrase with different results. For example, say you type “Bing sucks” into the Bing search engine and click search. The redirect could then send you to the search results for “Bing rocks” instead.

If you’re reading this as a Bing user and you’re mad, imagine the reaction that webmasters, SEOs, and website owners have had. Imagine you rank for your trademark phrase, say Google.com for example. Bing can now take your search for Google.com and “include” search results for the keyword “Bing.com” instead. Not only does your search phrase change, but the results of course do too!

Imagine the millions of people who type in Google into Bing? This is a very suspect, unjust, and unethical practice to hijack keyword traffic and send that SEO traffic elsewhere. I am disgusted by what Bing is doing here…

Are there any new search engines out there that won’t sabotage website owners with these backdoor practices? What a joke this search engine world has become. You’d think the goal would be to make the results better. What a disappointment!

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