Bing SEO relies heavily on domain names

Well, it’s been a full calendar year and some since Microsoft’s “rival Google” project kicked off, allowing for plenty of time to reflect about Bing SEO in specific as 2011 begins.

It’s very clear now that one of the biggest trends for Bing when compared to all other search engines is that they have raised the importance of domain names for Bing search engine optimization when compared to Google and other leading competitor search engines.

Exact match .com domains are absolutely killing it in Bing as long as the content is fresh, original, and the internal SEO of the website development is sound. Also, it looks like .net and .org domain names with exact match keywords are now really performing like 2nd and 3rd best domain name options.

It is also extremely apparent now, months after Yahoo’s decision to base their search engine heavily on Bing results, that Yahoo’s results are in fact a heavily Bing-influenced byproduct. In other words, ranking well in Bing usually signals soon-to-be position increases in Yahoo’s results.

I think all of this news is great news for Microsoft’s Bing search engine, SEOs, and also the SEO Industry as a whole.

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