Bing SEO
Bing Search Engine Optimization

If you’ve noticed recently when you go to the Bing homepage, there’s a little note on the top left corner that boasts the results of a recent blind test to see which search results were preferred most and Bing wins 2 to 1 over Google.

This isn’t really a huge shocker, though, as Google is clearly tweaking their algorithm in order to benefit their own websites and links rather than to make their results “better” so to speak. The FTC is supposedly going to act soon.

Not a person will suggest that Bing.com is more visited or preferred to Google.com, but keep in mind that while Bing is almost entirely a search engine, Google is much more than a search engine now. Also, Google has another advantage.

Google is and has been the bull in the search engine market for about a decade now. For most of that period, the results were much higher quality prior to Google’s heavy push to monetize it’s search results. So, in a way, they aren’t as hard-pressed to render the best search results since loyal followers of 10+ years will come and search regardless.

In the end of the day, this isn’t the first search engine we’ve seen dwindle after being the bull in the market. Yahoo comes to mind for starters. Along came a company called Google who really cared about how good the search results were.

And then there was Bing. Not only do I use Bing regularly, but I like it a lot and it’s a no brainer that right now Bing is rendering much more logical search results than Google. I think that over time, Bing’s commitment to an improved search experience and Google’s lack thereof will result in a new preferred search.

What does this mean for Bing SEO? Well, the best news is that the results from Bing search engine optimization will likely reap better traffic rewards in the future than they do now due to increased users. Also, it becomes less of an issue how irritating Google SEO is the less a part of the picture Google is…

Bing is really starting to take a dump on the webmaster world in terms of search engine rankings and SEO. I thought it was pretty bad that they’re practicing link-swapping with partners like Google was accused of recently, which is being investigated by the FTC still.

The latest Bing BS evolves around keyword search redirects that trump a search phrase in Bing and send you to a completely different search phrase with different results. For example, say you type “Bing sucks” into the Bing search engine and click search. The redirect could then send you to the search results for “Bing rocks” instead.

If you’re reading this as a Bing user and you’re mad, imagine the reaction that webmasters, SEOs, and website owners have had. Imagine you rank for your trademark phrase, say Google.com for example. Bing can now take your search for Google.com and “include” search results for the keyword “Bing.com” instead. Not only does your search phrase change, but the results of course do too!

Imagine the millions of people who type in Google into Bing? This is a very suspect, unjust, and unethical practice to hijack keyword traffic and send that SEO traffic elsewhere. I am disgusted by what Bing is doing here…

Are there any new search engines out there that won’t sabotage website owners with these backdoor practices? What a joke this search engine world has become. You’d think the goal would be to make the results better. What a disappointment!

Just when you thought Bing was up to no good for the very last time, it seems like they’re messing with the rankings of links in search engines even more than ever. Confirmed by a confidential group of SEOs and webmasters, Bing has apparently decided to begin “docking”, or demoting, websites 10 and 20 spots as evident by a recent change to Bing’s search results.

It’s bad enough that the FTC is investigating Google for allegations of unjust and monopolistic use of search engine rankings. Now, Bing is floating in the same boat, moving links around at will to “penalize” certain webmasters, SEOs, and website owners. So why is Bing doing this after such a hard battle to claim 20% of the search industry? I have an idea.

Perhaps this sort of thing is a direct function of a corporation feeling invincible like so many other big companies have fallen victim to.  What they forget is that the public voice is loud and so strong. Docking the wrong people for the wrong reasons is only going to lead to a significant loss of the Search Engine market share that Bing worked so hard to get.

It’s no surprise to all the SEOs out there that high-quality directories help improve your search engine ranking positions for keywords by way of properly implemented keywords, page rank on pages, and link anchor text. So what happens when a directory ignores these very concepts, while still charging you for submissions, with a decent home page ranking?

Introducing AmericasBest.com , the worst SEO directory on the internet. So bad, we’ve actually coined the term “The Anti-SEO Directory” for it. You may be saying to yourself, “The homepage has decent PR and so do some of the secondary level pages, how can that be bad?” Well, let’s break it down for you…

First of all, while this directory presents the facade of being able to add your site to these pages, that is entirely NOT the case! America’s Best restricts the use of any 1st or 2nd level category for submissions. Why, might you ask? Greed. They are trying to offer an SEO benefit, while actually taking all the SEO benefit away from you. Zero page ranking is usually the case on their 3rd level categories. No link juice at all.

Another reason why this directory is a joke is because the homepage links all the secondary level “teaser” categories to the 1st level category. Yes, I’m serious! For example, if you were to click on the any link underneath a top level category on the homepage, notice how it takes you to the top level page instead of the page you clicked on? By doing this, the chances that the secondary page would one day rank for keywords is heavily diminished and rendered virtually useless to the SEO world. Why? They’re preserving their own link juice at all of their customer’s expense.

Ironic, the name America’s Best when it’s actually America’s Worst search engine optimization directory on the internet…

Earlier this month, people were blown away when the news hit that the Federal Trade Commission will be investigating Google for allegedly replacing competitor links in search results with their partner’s website link instead.

Not only is this most certainly a practice that Google is doing, but recently Bing and Yahoo have been caught doing the same thing. To understand the severity of this,you have to get a glimpse into the numbers really quickly.

Take a search like “Music Videos” that gets about 10,000 searches per day. Yahoo Music is a partner with Bing through their alliance. Bing sees a competitor on the rise for music videos, and then comes the dirty replacement.

Bing has replaced competitor websites with websites that are partner’s in some way, shape, or form. Since Yahoo is so reliant on Bing’s search results, it’s really double-trouble here as Bing is now pulling strings on not one but two major search engines.

Has everybody forgotten about net neutrality here? It looks like Google, Bing, and Yahoo are all willing to make borderline decisions to influence the rankings of websites in search engines for a profit, but isn’t this crap illegal and wrong?

Well, it’s been a full calendar year and some since Microsoft’s “rival Google” project kicked off, allowing for plenty of time to reflect about Bing SEO in specific as 2011 begins.

It’s very clear now that one of the biggest trends for Bing when compared to all other search engines is that they have raised the importance of domain names for Bing search engine optimization when compared to Google and other leading competitor search engines.

Exact match .com domains are absolutely killing it in Bing as long as the content is fresh, original, and the internal SEO of the website development is sound. Also, it looks like .net and .org domain names with exact match keywords are now really performing like 2nd and 3rd best domain name options.

It is also extremely apparent now, months after Yahoo’s decision to base their search engine heavily on Bing results, that Yahoo’s results are in fact a heavily Bing-influenced byproduct. In other words, ranking well in Bing usually signals soon-to-be position increases in Yahoo’s results.

I think all of this news is great news for Microsoft’s Bing search engine, SEOs, and also the SEO Industry as a whole.

The term Decision Engine Optimization and DEO is being thrown around here or there nowadays, making it useful to the world for me to explain what this DEO stuff really means.

In a nut shell, Bing.com (the Bing search engine by Microsoft) markets the slogan “Decision Engine” aggressively through TV, web, and print advertising. The phrase represents Bing’s attempt to tap into localized search to provide better results.

For example, type in Kalamazoo, Michigan into Bing. You will see that based on local search, Bing is going to show the highest ranking local shops and services that offer the most likely products you’d be interested in.

In this case, Bing will show 5 or so themed categories of a few links to choose from. One theme is usually Real Estate, since people often research a city online before they relocate or buy a house, etc. Another theme is Hotels, since many passer-by visitors to a city need a couple hotels to choose from.

Decision Engine Optimization, much like SEO for search engines, is the process of positively impacting the rankings of a website for Bing search phrases that activate the “Decision Engine” part of Bing. In the example above, DEO could involve getting a Kalamazoo Real Estate Broker’s website to rank top 3 when someone type’s Kalamazoo, Michigan into Bing.

DEO and Bing SEO are still considered separate fields of expertise, however it remains to be seen if Decision Engine Optimization will eventually become a default part of Bing Search Engine Optimization.

Since Bing is the new important search engine on the block, businesses and website owners have taken on search engine optimization for Bing. And rightfully so, the comparison begins on whether or not Bing SEO is harder than Google Search Engine Optimization.

The answer, simply, is yes because Bing is not just a search engine. Above all, Bing strives to be the decision engine of the world wide web. What this does is pre-populate the most likely commerce solutions for your search considering the location and product or service searched for. The decision options can take up 10-70% of the front page results that account for approximately 30-90% of the hits from those searches.

In other words, Bing SEO is harder because there are less front page spots to compete for unless you Bing DEO. Bing Decision Engine Optimization becomes the second facet of front page Bing real estate.

Understanding the importance of keyword density for Search Engine Optimization is crucial and will save you lots of time, money, and frustration during your SEO campaign. Don’t be misled by websites that keyword stuff as many phrases as possible into links, content, and title tags. There’s a price.